Claims: FDA, USDA, and or Third Party Certification?
Claims sell products but often have very strict rules and costly restrictions. Some claims are under the FDA and USDA definition and may require a certification. Other claims may not be well-defined yet. Below is a table to point you in the right direction and get aid in your research. Click on the table for more information on each claim.
A cautionary tale: Be careful of using claims that are not fully defined by either the FDA or USDA, or do not have a third party certification to corroborate the claim. In the case of claims such as Natural, Healthy, Wholesome, Authentic, etc. a plethora of litigation law firms target companies that use these types of claims. I recommend reaching out to a food law lawyer to review your label and claims first. Feel free to contact us for a referral.
The FDA Mantra is to be truthful and not misleading:
The Federal Food, Drug, and Cosmetic Act—which provides authority for FDA’s consumer-protection work—requires that labels on packaged food products in interstate commerce not be false or misleading in any way.